Gulf Coast Property Management from Southern
Selecting the ideal vacation rental management company for your needs is a vital choice. Communication and responsiveness are primary to any thriving business relationship and property management is absolutely no different. A careful, well thought decision will provide maximum return on investment and a thorough peace of mind. Southern Vacation Rentals appreciates your consideration as your vacation rental management company.
For more information, please call 888.876.2996 or e-mail businessdevelopment@southernresorts.com
Services Rendered
Technology
Southern utilizes advanced technology in all aspects of operations. Through www.SouthernResorts.com, guests can learn about the Emerald Coast and surrounding areas, observe in detail our rental properties, request information, view interactive maps and directions and book a reservation on-line! Each property managed by Southern Vacation Rentals is displayed individually with interior and exterior photos, many with 360 degree video tours as well as detailed amenity lists. Since our site is integrated with our management software, potential guests can enter search criteria to review only properties that suit their specific needs and reserve directly into our system thereby, streamlining the decision making and booking processes. Additionally, Southern takes advantage of the most up to date property management software enabling us to efficiently manage every detail of your property including reservations, availability, rates, accounting, housekeeping, maintenance, marketing statistics and forecasting. This increases our efficiency and translates into better service and increased owner revenue.
Marketing
Extensive, consistent and aggressive marketing is a key component in vacation rental management and generating continued growth, high occupancy and exceptional rental income. Southern maintains a diversified and comprehensive plan to keep pace with market trends using demographic research and tourism resources. Southern Vacation Rentals marketing program utilizes multiple forms of media including the internet, print and partnerships.
Internet
The internet is critical in marketing to potential guests across the globe. Southern has several websites; the primary site being www.SouthernResorts.com mentioned above. We receive a tremendous volume of unique visitors daily. This is made possible by a number of contributing factors: “linking” our site to popular vacation websites and portals, implementing a methodical SEM plan, aggressively distributing our web address on all printed material and creating a user friendly site that guests return to repeatedly. *As part of this SEM, Southern Vacation Rentals continues to actively secure placement with the most popular search engines, Google, Yahoo and Bing, and with an administrator managing our placement regularly.
Southern maintains a year-round print campaign in order to maximize brand exposure in target markets and entice potential guests to visit our website and/or call. By advertising in magazines, newspapers, guidebooks and many special cooperative publications, our reach to potential guests is remarkable. Through advertising in local, regional and national magazines like Southern Living, more than 20 million readers are reached. With the newspaper schedule targeting major metropolitan areas as well as outlying suburbs in our feeder markets, Southern connects with more than 40 million readers. Supplementing those numbers are the contacts made through maps, guidebooks and cooperative advertising with organizations like Chambers of Commerce, CVBs and VisitFlorida.
Public Relations
Southern Vacation Rentals recognizes the benefits of a strong presence in the local arena as well as our target markets. Whether sponsoring local golf and basketball tournaments or hosting travel writers or donating stays for promotional opportunities, Southern is continually forming alliances with other businesses.
Southern Perks
Southern Vacation Rentals has, through the years, worked with various amenity plans and discount services. For the last several years, we have partnered with local businesses to offer special pricing and promotions for our guests and this year we will take it a solid step further. In a time where people want “more” and want to win in the discount wars, we want to supply added value without the daily expense to owners. Our Southern Perks plan offers more discounts at area activities and attractions without added cost. We will continue to grow this plan and promote it. For a look at the perks our guests and owners receive, visit Southern Perks.
Guest Services
Southern Vacation Rentals strives to consistently exceed the expectations of every guest. The success of our mutual business depends on a high level of customer satisfaction. Guests are on vacation; they expect and deserve a stress-free, enjoyable experience. We do a number of things to provide this atmosphere. To begin, we accurately portray each unit to guests to help them select properties that fit their specific needs. Pre-arrival e-mails are made to be sure guests have directions, and any guidance needed prior to appearance. Post-arrival calls confirm smooth transition and access to the property they have chosen. Post departure letters are e-mailed with access to an on-line survey. We want each and every guest to know they matter and, as a result, our Guest Surveys consistently show exceptional levels of satisfaction.
Property Service
It is our goal at Southern Vacation Rentals to maintain your property in the best possible condition. Upon request, Southern will gladly provide preliminary and ongoing recommendations that will result in a better return on your investment. Too often vacation rentals are not adequately cleaned and maintained after each booking. Gradually, the cumulative effect of this neglect can jeopardize the rentability and value of your investment. At Southern Vacation Rentals, we strive to hire and compensate to retain experienced professional housekeepers. As an additional level of care, your property will be inspected at EVERY guest turnover. Further, during slower times of the year property managers walk units on a regular basis to check for any potential issues. We believe that a better decorated, maintained and cleaned property will rent better and be better tended to by guests that stay.
Maintenance
Inevitably, every property will need upkeep. At Southern Vacation Rentals we have on-call support 24 hours a day to handle emergency issues. Our on-staff maintenance crew is responsible for routine items at your property and like the entire staff at Southern, this team understands the critical role that guest satisfaction plays in our mutual success. In addition to the in-house staff, we have an extensive network of experienced and trusted vendors to provide specialized services for your property.
Accounting
At Southern Vacation Rentals we provide detailed and accurate monthly statements to all owners. Statements are posted on or before the 10th of the month and include detailed rental activity, income breakdown, and expenses itemized with year to date figures. Additionally, funds are deposited directly in to owners’ bank accounts simultaneously. Statements and information on past and upcoming reservations are available to owners 24 hours a day via the OwnerLink on www.SouthernResorts.com.
OwnerLink
Southern is especially proud of a section of our site designed for you-the owner. Through OwnerLink, owners can view on-line statements, work orders, rental availability and more.
Keyless Lock
Southern Vacation Rentals implements an innovative keyless locking system which provides guests, and homeowners alike, convenience and superior security. The product is the “Oracode 4400.” This lock requires no keys or cards as it recognizes a “unique” internet generated code to unlock the door. Codes are issued and useful for a pre-determined time period, allowing us more control over who accesses your accommodation and when. No overlap between guests occurs, providing a safer atmosphere. Our feedback from guests is very positive. Since they are given a code and not a key, they may go directly to your property, immediately beginning their vacation, rather than standing in a line waiting to check-in. If they forget their code we are also able to generate a new one immediately. It is a win-win-win situation.
Long Term Leases
Southern Coastal Management, sister company of Southern Vacation Rentals, offers Long Term Lease management. This service is beneficial to property owners who want consistent year round income and do not use the investment property for personal vacations. Commissions for long term properties are 12%. Southern Coastal management is solely dedicated to managing long term properties including credit and reference checks, lease preparation, move in/ move out inspections, cleaning, rent collection, maintenance, advertising and legal aspects of tending to your property.
Home Owners Association
Also affiliated with the Southern group of companies, Southern Association Management is a complete community association management company providing a variety of condominium and homeowner association services including, general administration, fiscal management, common property maintenance, asset protection, consulting, and online services. Comprised of a team of professional Community Association Managers (CAM), Accountants, and Administrative Staff with extensive association, finance, and business experience, our vision is to be the most respected, trusted, and sought after association Management Company on the Emerald Coast.
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